[YVE]∎ Download Free Big Data and Innovation in Tourism Travel and Hospitality Managerial Approaches Techniques and Applications Marianna Sigala Roya Rahimi Mike Thelwall 9789811363382 Books

Big Data and Innovation in Tourism Travel and Hospitality Managerial Approaches Techniques and Applications Marianna Sigala Roya Rahimi Mike Thelwall 9789811363382 Books

Download As PDF : Big Data and Innovation in Tourism Travel and Hospitality Managerial Approaches Techniques and Applications Marianna Sigala Roya Rahimi Mike Thelwall 9789811363382 Books

Big Data and Innovation in Tourism Travel and Hospitality Managerial Approaches Techniques and Applications Marianna Sigala Roya Rahimi Mike Thelwall 9789811363382 Books

Tags : Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications [Marianna Sigala, Roya Rahimi, Mike Thelwall] on Amazon.com. *FREE* shipping on qualifying offers. This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation.<div> <div>The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.</div></div>,Marianna Sigala, Roya Rahimi, Mike Thelwall,Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications,Springer,9811363382,Big data,Business,Management science,Tourism,B,BUSINESS & ECONOMICS Industries Computers & Information Technology,BUSINESS & ECONOMICS Industries Hospitality, Travel & Tourism,Big DataAnalytics,Big Data; Data Analytics; Tourism Research; Business Innovation; Smart Tourism; Co-creation; Open Innovation; Co-production; Crowdsourcing; Geo-fencing; Search Marketing; Customer Relationship Marketing; Market Segmentation; Marketing Mix Optimisation; Internet of Things; Market Research; Netnography; Sentiment Analysis; Text Analysis; User-generated Content,Big Data;Data Analytics;Tourism Research;Business Innovation;Smart Tourism;Co-creation;Open Innovation;Co-production;Crowdsourcing;Geo-fencing;Search Marketing;Customer Relationship Marketing;Market Segmentation;Marketing Mix Optimisation;Internet of Things;Market Research;Netnography;Sentiment Analysis;Text Analysis;User-generated Content,Business & EconomicsIndustries - Hospitality, Travel & Tourism,Business and Management,Business mathematics & systems,BusinessEconomics,COMPUTERS Databases General,ComputersData Processing,ComputersDatabases - General,Databases,Hospitality & service industries,Management science,Non-Fiction,Service industries,Singapore,TEXT,Tourism,Tourism Management,Wirtschaft Management,BUSINESS & ECONOMICS Industries Computers & Information Technology,BUSINESS & ECONOMICS Industries Hospitality, Travel & Tourism,Business & EconomicsIndustries - Hospitality, Travel & Tourism,COMPUTERS Databases General,ComputersData Processing,ComputersDatabases - General,Business mathematics & systems,Service industries,Databases,Hospitality & service industries,Wirtschaft Management

Big Data and Innovation in Tourism Travel and Hospitality Managerial Approaches Techniques and Applications Marianna Sigala Roya Rahimi Mike Thelwall 9789811363382 Books Reviews

~